“Turn Waiting Time Into Selling Time”

Messages-On-Hold is truly a powerful, effective and cost efficient promotional medium.

A business using Messages On-Hold are making the most out of every contact made with existing and potential clients and customers.

Businesses spend tens of millions of dollars in advertising across a number of mass media and yet inexpensive Messages-On-Hold is a vital part of their promotional mix.

Given that On-Hold is a key component for these large firms it is even more important to smaller businesses that have limited promotional budgets and opportunities to market their business.

When else can businesses promote so directly to their target market?

IMRO Charges €€€ To Play Radio Or CD 'On Hold'

Depending upon the number of lines a business uses, fees will apply and failure to pay the fee may result in prosecution.

The sensible alternative is to market their own products and services rather than have their callers listen to radio advertising.

There has never been a better opportunity for your clients to discover the power of "On Hold" marketing!

Messages On Hold Production & Support Service

At MessageMate customer service and satisfaction is our primary focus. Our Audio Production Centre supplies On-Hold audio productions.

 Who can benefit from Information-On-Hold

Any business, irrespective of its size or the activity in which it is involved can benefit from information on-hold. Literally tens of thousands of businesses across the world have recognised the power of On-Hold. Can your client afford not to take advantage of it?

The average small business receives about 25 calls a day. This represents 6000 marketing opportunities every year to a captive audience. On-hold is one of the most cost-effective promotional mediums available to business today.

Facts 

Customised On-Hold advertising is the most affordable and efficient targeted marketing tool available today. Every customer contact is highly pre-qualified because the customer has initiated the contact. It's a sales opportunity that no business can afford to ignore!

n      It's advertising. It's got impact.

n      It's no less important than your other advertising areas.

n      It's your image on the line!

n      What's that worth to you?

n      You only get one chance to make a good first impression!

n      Costs spend on your telephone on hold system are fully tax deductible.

Here are the facts...

Consumer Research Reports An Estimated:

n      70% of business callers are put on hold.

n      60% of business callers put on hold hang-up.

n      30% of these callers don't call back!

n      88% of your business callers prefer professionally produced and personalised on hold messages and will actually listen to what your message has to say.

n      16% of business callers made purchases based on the on hold messages they were listening to.

n      94% of the average marketing / advertising budget is spent getting people to call a business, however only 6% of that budget is spent on on-hold marketing. They call you because of your campaign, then end up hanging up if left to silence!

A National Study Published By Leading Telecommunications Associations Concluded:

n      Callers with SILENCE-ON-HOLD will abandon their calls in less than one minute, 90% hang-up within 40 seconds.

n      Callers with MUSIC-ON-HOLD will stay on the line 30 seconds longer than silence.

n      Callers with INFORMATION-ON-HOLD will stay on the line for up to 3 minutes longer.

Even More ON-HOLD Facts...

n      OfficeTeam Survey ­ "The average executive spends 17 minutes per day on-hold"

n      CNN Survey ­ "The average person spends 60 hours per year on-hold"

n      CNN Survey ­ "Without music or messages, 60% of those on-hold consumers will hang up and 30% won't call back"

n      Cellular Marketing Magazine - "Over 85% of callers prefer on-hold messages over silence"